Episode 66

Apr 24

Sustainability: From Buzzword to Business Imperative

We speak to Mark Shayler, Author of ‘You Can’t Make Money From A Dead Planet’

Can profit and planet truly go hand-in-hand? How can leaders get sustainability on the boardroom agenda and baked into the DNA of their organisation? In this candid chat, Mark Shayler - bestselling author, sustainability guru and founder of Ape, a sustainability and innovation studio - pulls no punches on what it takes to make environmental responsibility a revenue-protecting business imperative, not just a box-ticking exercise. Mark joins us to discuss his recent book ‘You Can’t Make Money From a Dead Planet.’

Having advised big hitters like Nike, Bacardi and WPP, saving them over $200 million a year through greener practices, Mark offers real-world insights for leaders wanting to shift sustainability from greenwashing to genuine competitive advantage. This is an honest discussion about squaring profit with planet, getting buy-in from leaders, and Mark shares simple steps that will help even small organisations begin their journey towards sustainability. This is essential listening for any organisation that is serious about doing good business, and business for good, in the 21st century.

In tech news, Paul and Zoe discuss the latest AI developments.

LISTEN HERE

Notes

Mark Shayler’s new book https://www.koganpage.com/responsible-business/you-can-t-make-money-from-a-dead-planet-9781398612020

Ape Studios https://www.thisisape.co.uk/

Tech news

Share your views in The Charity Digital Skills Report survey

Email us with your questions and ideas for future episodes startsatthetop@gmail.com

And please leave us a review if you enjoy what you hear!

Editing and production - Syren Studios with Paul Thomas

Music by Joseph McDade https://josephmcdade.com/music

Full transcript of this episode (srt file)

Full transcript of this episode (.txt file)