Episode 58
Can being an outsider be an advantage?
We speak with Samuel Kasumu, author of The Power of the Outsider
Samuel Kasumu is an award-winning social entrepreneur, commentator, and strategist. He was also the most senior black advisor in Boris Johnson’s government, until he left his role in April 2021. During his time in Downing Street he became aware that he was an outsider. And this became the inspiration for his new book, The Power of the Outsider.
Feeling like an outsider is an aspect of inclusion that hasn’t been talked about often enough, and Kasumu wants to change that through his book. We chat to him about the experience of being an outsider and how it can be a source of strength. We also talk about what leaders can do to make everyone feel accepted.
This conversation is for anyone who has ever felt like an outsider, and leaders who want to create a sense of belonging in their organisations.
The Power of The Outsider book https://www.hachette.co.uk/titles/samuel-kasumu/the-power-of-the-outsider/9781529396911/
Zoe’s blog about book recommendations https://zoeamar.com/2023/11/15/books-recommendations/
We are delighted that this episode of Starts At The Top is sponsored by Arvato CRM Solutions. Arvato CRM Solutions designs and delivers award-winning customer service, business process outsourcing (BPO), and digital and intelligent automation solutions for some of the world’s most respected brands, as well as innovative charity and public sector clients. They partner with clients to help them define their customer experience and transformation strategies by implementing the right technology, people and processes to improve their customer journey, while driving new efficiencies and helping them prepare for the future. To find out more about how Arvato CRM Solutions could help an organisation like yours and to receive a free no-obligation chat visit their website.
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Editing and production - Syren Studios with Paul Thomas
Music by Joseph McDade https://josephmcdade.com/music
Full transcript of this episode (srt file)
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