Episode 43

How leaders can reach Gen Z online

We speak to Jeff Nathensen, Managing Director, International at Whistle

We speak to a lot of leaders who want to reach young people online. So how do you get the attention of Gen Z, when every brand and influencer is competing for their attention?

Jeff Nathensen is Managing Director, International at Whistle, the digital entertainment media company for Gen-Z. Launching the international business of Whistle in 2014, Jeff has also worked on strategy, programming, channel management, marketing and monetisation on behalf of the Premier League, the Olympics, FIFA, World Rugby, Major League Baseball and many others.

Jeff discusses how reaching young people online requires a completely different approach to communications, focused on participation in conversations with, and putting power in the hands of, your community. He tells us what this means for your digital marketing strategy and shares his advice on how older, more established organisations can learn from relative newcomers like YouTubers turned businesspeople, KSI and Logan Paul.

Zoe and Paul also discuss the latest tech news, focusing on the role of social media in policing.

Notes:
Find out more about Team Whistle
https://teamwhistle.com/

BBC article about social media and policing
 https://www.bbc.co.uk/news/uk-64677595

Email us with your questions and ideas for future episodes startsatthetop@gmail.com

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Editing and production from Syren Studios and Paul Thomas

Music by Joseph McDade https://josephmcdade.com/music

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