Episode 24

How to win at hybrid fundraising

We chat to Kenneth Foreman , Head of Charity Partnerships, and Steven Foster, Director of Transformation, at London Marathon Events

How does one of the world’s most famous face to face fundraising events take on technology? Following the success of their virtual event last year the London Marathon team decided to embrace hybrid for the very first time in their latest event a few weeks ago, offering runners and fundraisers real life and digital options in parallel. Hot off the heels of their reinvention what do their learnings mean for the sector?

We were delighted to chat to Kenneth Foreman , Head of Charity Partnerships, and Steven Foster, Director of Transformation, at London Marathon Events to find out more about how they tackled this challenge, and what this means for how charities can approach hybrid fundraising. This episode is a must listen for any fundraisers or charity professionals who may be running low on energy as we enter the final mile of a tough year. Kenneth and Steven tell us how they were buoyed up by the extraordinary creativity and innovation they’ve seen fundraisers demonstrate during the pandemic, and have great advice for how to draw on these skills, and what this means for your wider digital transformation.

Zoe and Paul discuss the carbon footprint of remote work including some worrying stats which will make you rethink scheduling another Zoom call.

Image credit: Syren Studios

Notes and links -

We discussed:

RIBA’s tech carbon impact Wiki

Email us with your questions and ideas for future episodes startsatthetop@gmail.com

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Editing and production from Syren Studios and Paul Thomas

Music by Joseph McDade https://josephmcdade.com/music